LOCALLY Launches 400+ Branded Audiences for Retail, QSRs, Casual Dining and Auto
Data is THE game changer for advertising and marketing ROI. 98% of marketers agree that personalization is critical to customer relationships, yet only 12% of brand marketers are content with their campaign performances.* Location data helps brands and marketers improve ROI because it provides a clear understanding of the customer journey by connecting online and offline behaviors. In comparing a campaign using location data against one that didn’t, a Forrester study saw the following results: Profits improved by $2.5M over the course of 3 years when location data was used Targeting optimization using location-data dropped ad costs 47% and lifted …
LOCALLY Partners with LiveRamp IdentityLink™ Data Store
LOCALLY, a global leader in location data intelligence and real-time consumer engagement, has partnered with LiveRamp to provide availability of their location-based targeted audience segments in the LiveRamp IdentityLink™ Data Store. Now agencies, brands and marketers can access LOCALLY’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners and serves as a data foundation that enables delivery of more personalized and relevant messaging to consumers at the time that matters most. LOCALLY’s precise location-based audiences help marketers improve brand awareness, reveal audience insights and behavioral patterns, and drive deep consumer connections based on real-time human movement. Over 80 exclusive …
Don’t Panic! Data is Here to Help
Why the data panic? We’ve likely all been exposed to various news segments and articles warning us about the darkening cloud of location sharing and location history. Word on the street suggests anything you use on a daily basis, such as your mobile device, Facebook or Google, is tracking you. This looming tracker is hidden deep in your smartphone. It’s tricked you, it’s hard to find, you’re seeing articles on “how to stop it!” and it’s creating a panic. It sounds like an infectious disease, as “it affects anyone with an Android phone or iPhone users running Google Maps,” …
LOCALLY Partners with Reveal Mobile to Deliver Beacon-Powered Mobile Audience Data
RALEIGH, NC (PRWEB) NOVEMBER 09, 2015 Reveal Mobile, a leading mobile audience analytics platform, and LOCALLY, formerly Digital2GO Media Networks (D2GO), a global player in proximity-based consumer engagement, partner to share two unique data sources, both of which they derive from Bluetooth beacons. D2GO creates value for their customers by providing real-time, location-aware alerts primarily based upon their global network of Bluetooth beacons. People using apps with their technology receive prompts to engage with content relevant to their location, such as receiving offers when entering a retail location outfitted with D2GO beacons. Reveal Mobile, on the other hand, is building a …
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