LOCALLY Launches 500+ Branded Audiences for Retail, QSRs, Casual Dining and Auto
Data is THE game changer for advertising and marketing ROI. 98% of marketers agree that personalization is critical to customer relationships, however only 12% of brand marketers are content with their campaign performances.* Location data helps brands and marketers improve ROI because it provides a clear understanding of the customer journey by connecting online and offline behaviors. As a result of using location data in a campaign against one that didn’t, a Forrester study saw the following: Profits improved by $2.5M over the course of 3 years when location data was used Targeting optimization using location-data dropped ad costs 47% …
LOCALLY Partners with LiveRamp IdentityLink™ Data Store
LOCALLY, a global leader in location data intelligence and real-time consumer engagement, has partnered with LiveRamp to provide availability of their location-based targeted audience segments in the LiveRamp IdentityLink™ Data Store. Now agencies, brands and marketers can access LOCALLY’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners. This serves as a data foundation for marketers, because they can easily deliver more personalized and relevant messaging to consumers at the time that matters most. LOCALLY’s precise location-based targeted audience segments help marketers achieve their goals. LOCALLY’s location intelligence will improve brand awareness, reveal audience insights and behavioral patterns, and …
LOCALLY Partners with PushSpring Audience Marketplace
LOCALLY, a global leader in location data intelligence and real-time consumer engagement, has partnered with PushSpring to provide their location-based behavioral audience segments in the PushSpring Audience Marketplace. Through this partnership, agencies, brands and marketers can access LOCALLY’s exclusive audiences to enable better audience targeting, resulting in more personalized and time-relevant messaging. PushSpring provides deterministic audience data, making it simpler to plan and activate mobile audiences. Through PushSpring’s platform, marketers can create, view, and export specific buyer personas from LOCALLY’s precise mobile audience data in minutes. Buyers can also combine multiple data sets and create custom segments. The segments have …
Don’t Panic! Data is Here to Help
Why the data panic? We’re exposed to various news segments and articles warning us about the darkening cloud of location sharing and location history. It’s like there are suddenly no more location sharing benefits! Word on the street suggests anything you use on a daily basis, such as your mobile device, Facebook or Google, is tracking you. This looming tracker hides deep in your smartphone. It tricks you, it’s hard to find, you’re seeing articles on “how to stop it!” and it’s creating a panic. It sounds like an infectious disease, as “it affects anyone with an Android phone …
LOCALLY Partners with Reveal Mobile to Deliver Beacon-Powered Mobile Audience Data
RALEIGH, NC (PRWEB) NOVEMBER 09, 2015 Reveal Mobile, a leading mobile audience analytics platform, and LOCALLY, formerly Digital2GO Media Networks (D2GO), a global player in proximity-based consumer engagement, partner to share two unique data sources, both of which they derive from Bluetooth beacons. D2GO creates value for their customers by providing real-time, location-aware alerts primarily based upon their global network of Bluetooth beacons. People using apps with their technology receive prompts to engage with content relevant to their location, such as receiving offers when entering a retail location outfitted with D2GO beacons. Reveal Mobile, on the other hand, is building a …
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