About our Data

How current is your location data?
Our data is updated hourly and delivered daily to ensure updated, real-time results.
How long is your data stored & considered relevant?
Users can capture dates as far back as 6 months. You can add customized date ranges (ie last 7 days, last 30 days, etc) to satisfy the nature of your request.
What is the scale of your location data?
As of March 2019, we are averaging 40M Daily Average Users (DAUs) and 135M Monthly Average Users (MAUs).
What is the source of your location data?
Our real-time location data is sourced directly from mobile app SDKs, mobile app partners, IoT sensors and our proprietary cloud platform.
How is your data formatted?
Our data is available in multiple formats to fit your needs. We offer pre-built audiences or you can create your own custom segments in the LOCALLY Discover platform. Custom segments can be filtered by any variation of place types, place names, demographics or locations (i.e. region, zip code, city, state, area code).
Do you offer raw data?
Yes, we offer raw data. Please contact us and we will work with you on an individual basis to accommodate your request.

Quality and Accuracy

How do you ensure data quality?
We use proprietary algorithms based on precise location resolution, demographics, time, engagement metrics, app usage, and various behavioral signals to ensure accurate, quality audiences.
What makes your data unique? (About the LOCALLY Data Quality Index)
We use proprietary data science and algorithms to verify, cleanse and resolve human movement into valuable patterns and insights. We factor in variables to ensure quality data including device movement and speed, dwell times, GPS & coordinates mapping, duplicate entries and fake profile detection.
Is your data anonymous and privacy-compliant?
Yes, our data is anonymous and privacy-compliant. We do not collect any personally identifiable information, only anonymous data tied to resettable device advertising identifiers. If a mobile application user declines location sharing, none of the LOCALLY services will be available to that user nor will any data be collected from that device.
What systems are in place to account for fraudulent or misleading data?
Our proprietary algorithms look for representative patterns in the data that could indicate fraud. This data is investigated further and removed if deemed fraudulent.

Availability and Pricing

Where can I find your audiences?
You can access and deploy our audiences through the LOCALLY Discover Platform or through our DMP partners (LiveRamp, PushSpring, Adobe).
How is your data priced?
Our Data-as-a-Service option continuously delivers data to clients on a subscription basis or you may purchase segments via CPM pricing model.

Benefits of LOCALLY Audiences & Data

How can my business / brand benefit from your location data?
LOCALLY enables buyers to improve brand awareness, reveal audience insights and behavioral patterns that drive deeper and more relevant connections. Use our targeted segments or customize your own build through the LOCALLY Discover platform to target the right audience for your needs based on attributes and scale.
How do I apply location data across marketing solutions?
You can use our pre-built audience segments or build hyper-targeted custom audiences for digital marketing and advertising campaigns. Rather than using simple targeting options available in ad platforms, our location-based audiences allow marketers/advertisers to directly target users that fit a specific and desired behavior.

Easily deploy your preferred audience into Facebook and Google advertising through the LOCALLY Discover platform. Access our prebuilt ready-to-use segments on the LiveRamp IdentityLink™ Data Store or the PushSpring Audience Marketplace for same day activation across DMPs, DSPs and direct channels.
What is the advantage of using audience targeting?
Advertisers and marketers use audience targeting to reach consumers based on real world behaviors. LOCALLY builds targeted mobile audience segments using algorithms based on locations, demographics, time, engagement metrics, carrier usage and more.

Create your ideal custom audience in our LOCALLY Discover platform. Tailor audiences by those visiting specific places or categories of places, recency and frequency of visits, behavioral patterns and time frames. By understanding who your customer is, you can reach the right person with the right message. This targeted approach eliminates wasted ad spend and preserves brand reputation.

More about Location Intelligence Technologies

What are beacons and how are they used?
Beacons are small physical wireless transmitters that use low-energy Bluetooth technology to send signals to nearby smart devices. Beacons can detect if a mobile user is within range of its signal.

Businesses can use beacons to trigger communications with customers based on where they are. Beacons are optimal for indoor use and when you need high precision.

Add your beacons or beacon groups in the LOCALLY Engage platform to trigger location-based campaigns.
What are geofences and how are they used?
A geofence is a virtual boundary that represents an actual geographic area. This virtual “fence” can be defined by any shape (i.e. circle, rectangle or polygon) and is usually generated as a radius around a business or area of interest.

Geofencing can determine a user's mobile device position and proximity. Businesses can use geofences to map, track or monitor a defined area or to trigger push notifications.

LOCALLY’s solutions enable you to define, create and monitor geofences to help target and interact with the designated users. You can select predefined geofences or manually create your own in the LOCALLY Engage platform to trigger notifications.