Partnership Between Locally and RCI Mexico Brings Mobile Engagement and Marketing Intelligence to Hospitality Industry throughout Latin America. LOCALLY (formerly Digital2Go), a consumer engagement and marketing intelligence company, and RCI today announced a partnership to bring LOCALLY’s powerful intelligence platform to thousands of hotels and resorts throughout Latin America.
LOCALLY’s engagement solutions will enable resorts to take advantage of a variety of wireless signals, including Bluetooth beacons, WiFi, and GPS to deliver highly-relevant mobile content directly to guests’ smartphones based on their precise location on resort grounds or while away. In partnership with RCI, LOCALLY will provide affiliated resorts and hotels with the ability to tailor mobile messages, content and services they deliver to guests based on collected information such as demographics, location, time, behavior, interests, and more. LOCALLY’s mobile audience targeting allows resorts to engage guests in the moments that matter, and is powered by online and offline data along with real-world device behaviors and insights, and will help resort owners make business intelligence decisions across a wide variety of engagement initiatives.
Speaking to the value placed on this new partnership, Fernando Alonso, president of LOCALLY LATAM said, “The travel and tourism industry in Latin America is a $400B industry, with over 35M annual international visitors to Mexico alone. The market is dynamic and evolving, and the use of mobile device data alongside our dMosaic™ platform will drive new experiences, increase guest interaction and occupancy rates, and will help revolutionize the industry. RCI is the premier partner in this industry that will help us make an indelible impact, and we can’t wait to share more exciting news as our partnership unfolds.”
RCI is the worldwide leader in vacation exchange, offering the world’s largest vacation exchange network and providing unrivaled products and services to enhance the vacation ownership experience. More resorts trust RCI to deliver vacation exchange services to their owners than any other company across the globe. RCI helps its members take the vacations of their dreams and explore the world through approximately 4,300 affiliated resorts in nearly 110 countries. Ana Laura Acevedo, special programs vice president of RCI, had this to say about the partnership: “RCI has been a leader in providing premium vacation experiences to members all over the world since 1974. As we look to the next generation of these exciting resort experiences and maintaining our leadership position, it became clear that we needed to do something special. The team at LOCALLY brought us an exciting solution that allows us to further strengthen our leadership position, while offering our affiliated resorts an incredible platform to interact with guests, members, and non-members, and provide a cultivated and unique resort experience. We are thrilled to partner with LOCALLY in launching the next generation of resort innovation.”
According to data from Statista and Travel Leaders Group, Latin America’s travel and tourism industry made a total contribution of more than $371.8 billion U.S. dollars to the region’s GDP – including $135.6 billion directly contributed by the industry. By 2026, the total GDP contributed by the Latin American travel and tourism industry is expected to rise to around $600 billion U.S. dollars. Last year, Latin America welcomed over 100 million international tourist arrivals, with Mexico receiving the most. That same year, international visitors to Mexico spent $18 billion U.S. dollars in the country.
RCI is the worldwide leader in vacation exchange with over 4,300 affiliated resorts in nearly 110 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through the RCI Weeks® program, the week-for-week exchange system, and the RCI Points® program, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its 3.8 million RCI® subscribing members each year. RCI’s luxury exchange program, The Registry Collection® program, is the world’s largest program of its kind with approximately 200 affiliated properties either accessible for exchange or under development on six continents. For additional information visit our media center or rciaffiliates.com. RCI also can be found on Facebook, Instagram, YouTube and Twitter .