Location-based marketing is a top area of investment for marketers in 2019.
Location targeting is crucial for certain industries. Our data marketplace partner, PushSpring, reported that Auto Shoppers are the most utilized audience in Q1 2019. Auto dealers, insurance and entertainment companies are in the top categories using Auto Shopper audiences to understand consumer path-to-purchase and optimize targeting.
Agencies, brands and marketers can buy LOCALLY’s deterministic audience data to improve ROI, because it provides a clear understanding of the customer journey by connecting online and offline behaviors. We’ve expanded our audiences offerings across branded and behavioral based Auto Intenders to allow for deeper customer segmentation and targeting.
Our latest location-based audiences for auto intenders include:
- 50 Brands of Auto Dealerships
- Electric Charging Stations
- Car Rental/Car Repair
Case Study: LOCALLY’s Proven Success Targeting New Auto Buyers
BMW wanted a measurable solution to increase foot traffic into their dealerships across five states.
They were challenged to target consumers at the right time and place to increase on-premise visits. In partnership with AdParlor, the leader in video and social media advertising technology for the automotive industry, LOCALLY built customized audience segments to target consumers in real time across Facebook, Instagram & Twitter.
135% increase in first-time buyer foot traffic!
7% CTR on campaign using LOCALLY targeting techniques!
24% of users engaged in campaign visited targeted dealerships!
Experience how our precise, accurate location-based audiences can help you optimize foot traffic and reach your targeted audiences with confidence. Learn more at www.locally.io/products/discover or contact us for a demo.