LOCALLY, a global leader in location data intelligence and real-time consumer engagement, has partnered with PushSpring to provide their location-based behavioral audience segments in the PushSpring Audience Marketplace. Through this partnership, agencies, brands and marketers can access LOCALLY’s exclusive audiences to enable better audience targeting, resulting in more personalized and time-relevant messaging.
PushSpring provides deterministic audience data, making it simpler to plan and activate mobile audiences. Through PushSpring’s platform, marketers can create, view, and export specific buyer personas from LOCALLY’s precise mobile audience data in minutes. Buyers can also combine multiple data sets and create custom segments. The segments have a transparent, fixed price. Additionally, it’s easy to activate through preferred DSPs, i.e. Adobe, Facebook, The Trade Desk. Buyers have more control and confidence in reaching targeted audiences with this data democratization and self-service model.
Why Choose LOCALLY Audiences
LOCALLY’s precise location-based segments help marketers achieve their goals through effective audience targeting. LOCALLY’s location intelligence will improve brand awareness, reveal audience insights and behavioral patterns, and drive deep consumer connections. This is a result of capturing real-time human movement.
LOCALLY offers over 500 targeted audience segments as a result of collecting billions of data signals. These are captured through mobile SDK’s, geofencing, Bluetooth beacons, WiFi access points, and other online and offline sources. LOCALLY’s technology and data science captures accurate location resolution, demographics, time, human movement, engagement metrics, app usage, and various behavioral signals. LOCALLY use proprietary data science to cleanse, verify and resolve that into high quality location based behavioral segments. As a result, marketers have access to highly accurate, quality and privacy-compliant audiences.
LOCALLY’s integration with the PushSpring Audience Marketplace allows marketers to connect the physical and digital worlds. This results in delivering hyper-personalized messages through preferred advertising platforms to maximize ROI.
Location matters! Use LOCALLY’s targeted audience segments in your next campaign for optimal ROI.