LOCALLY, a global leader in location data intelligence and real-time consumer engagement, has partnered with PushSpring to provide their location-based behavioral audience segments in the PushSpring Audience Marketplace. Through this partnership, agencies, brands and marketers can access LOCALLY’s exclusive audiences to enable the delivery of more personalized and time-relevant messaging.
PushSpring provides deterministic audience data, making it simpler to plan and activate mobile audiences. Through PushSpring’s platform, marketers can create, view, and export specific buyer personas from LOCALLY’s precise mobile audience data in minutes. Buyers can also combine multiple data sets and create custom segments they can purchase for a transparent, fixed price and activate through their DSP of choice, including Adobe, Facebook, The Trade Desk and others. This democratization of data and self-service model allows for more control and confidence in reaching target audiences based on objectives.
Why Choose LOCALLY Audiences
LOCALLY’s audience segments are derived from collecting billions of data signals via mobile SDK’s, geofencing, Bluetooth beacons, WiFi access points, and other online and offline sources. Our process captures accurate location resolution, demographics, time, human movement, engagement metrics, app usage, and various behavioral signals to ensure accurate, quality and privacy-compliant audiences. We use proprietary data science to cleanse, verify and resolve that into high quality location-based behavioral segments.
The combination of using LOCALLY’s precise audience data with the PushSpring Marketplace allows clients to shift from campaign planning to execution more seamlessly and efficiently without the need to be data scientists. As a result, clients better understand their customers and what they want and can make smarter decisions to deliver the right message that works, reduce wasted ad spend and improve ROI.
Learn more at www.locally.io.