LOCALLY, a global leader in location data intelligence and real-time consumer engagement, has partnered with LiveRamp to provide availability of their location-based targeted audience segments in the LiveRamp IdentityLink™ Data Store.
Now agencies, brands and marketers can access LOCALLY’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners and serves as a data foundation that enables delivery of more personalized and relevant messaging to consumers at the time that matters most.
LOCALLY’s precise location-based audiences help marketers improve brand awareness, reveal audience insights and behavioral patterns, and drive deep consumer connections based on real-time human movement. Over 80 exclusive audience segments are derived from LOCALLY’s process of collecting billions of data signals via mobile SDK’s, geofencing, Bluetooth beacons, WiFi access points, and other online and offline sources. Their technology and data science captures accurate location resolution, demographics, time, human movement, engagement metrics, app usage, and various behavioral signals to ensure accurate, quality and privacy-compliant audiences. They use proprietary data science to cleanse, verify and resolve that into high quality location based behavioral segments.
LOCALLY’s integration with the LiveRamp IdentityLink™ Data Store allows marketers to connect the physical and digital worlds and deliver hyper-personalized messages through their preferred advertising platforms to maximize ROI.
Location matters! Learn more at www.locally.io.