LOCALLY, a global leader in location data intelligence and real-time consumer engagement, has partnered with LiveRamp to provide availability of their location-based targeted audience segments in the LiveRamp IdentityLink™ Data Store.
Now agencies, brands and marketers can access LOCALLY’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners. This serves as a data foundation for marketers, because they can easily deliver more personalized and relevant messaging to consumers at the time that matters most.
LOCALLY’s precise location-based targeted audience segments help marketers achieve their goals. LOCALLY’s location intelligence will improve brand awareness, reveal audience insights and behavioral patterns, and drive deep consumer connections. This is a result of capturing real-time human movement.
LOCALLY offers over 500 targeted audience segments as a result of collecting billions of data signals. These are captured through mobile SDK’s, geofencing, Bluetooth beacons, WiFi access points, and other online and offline sources. LOCALLY’s technology and data science captures accurate location resolution, demographics, time, human movement, engagement metrics, app usage, and various behavioral signals. LOCALLY use proprietary data science to cleanse, verify and resolve that into high quality location based behavioral segments. As a result, marketers have access to highly accurate, quality and privacy-compliant audiences.
LOCALLY’s integration with the LiveRamp IdentityLink™ Data Store allows marketers to connect the physical and digital worlds. This results in delivering hyper-personalized messages through preferred advertising platforms to maximize ROI.
Location matters! Use LOCALLY’s targeted audience segments in your next campaign for optimal ROI.