LOCALLY (formerly Digital2Go Media Networks, D2GO), a consumer engagement and marketing intelligence company, and SSL Digital, Mexico’s leader in Digital Signage, operating new generation media spaces in 24 airports and more than 6,000 sites with private satellite communication networks designed and installed by the company, today announce a partnership to bring D2GO’s proximity and consumer engagement platform to thousands of locations throughout Mexico and Latin America, enhancing SSL Digital Digital Signage offering.
D2GO, whose solutions have been deployed in over 8,000 locations in the United States, and who’s audience data insights have driven successful social advertising and marketing campaigns across both online and offline platforms to drive increased mobile engagement and revenue, has already signed contracts in the region with Alamo Mexico, Venados de Mazatlan, the professional baseball team and stadium in Mazatlan, Mexico, and the prestigious Museo de Arte Moderno in Mexico City. Response to the platform has been overwhelming, driving the need to secure an established and highly capable digital media partner.
Underscoring the importance and value of this partnership, D2GO CEO Mike Canevaro said, “The early success we have found in Mexico challenged us, but validated our model and need for an experienced partner that understood the dynamic needs of the market, and had the reach both in digital capabilities and advertising and branding customers. We are excited about this partnership and know that this relationship will bear tremendous fruit for everyone involved.”
SSL Digital advanced digital media and advertising platform is used across more than 6,000 sites and reaches over 12,000 screens in places such as upscale department store chain El Palacio de Hierro, financial institutions such as Citibanamex, Banco Santander, Banorte, Scotiabank, and retailers like Sephora, Interceramic and The Home Depot. In addition, their media and DOOH platform is deployed in 24 airports throughout Mexico including Cancun, Monterrey, and Guadalajara reaching more than 60M consumers per year. Jorge Laverde, Marketing & New Business Development Director at SSL DIGITAL, said about the exciting joint venture, “SSL Digital has been a leader in providing superior brand experiences in Mexico for the last 13 years. As we looked to expand beyond our current Digital Signage capabilities, it became clear that the next step in brand and marketing engagement involved reaching consumers on mobile devices. D2GO brought us a solution and partnership that will allow us to strengthen our leadership position offering our customers innovative resources as a new way to reach consumers, understand their behavioral patterns, and maximize our capabilities.”
Fernando Alonso, President of D2Go Latin America expanded on the partnership, “The success we have had in Mexico has been under the radar, working with premium partners, and proving our capabilities. However, this partnership with the team at SSL Digital elevates both companies’ capabilities and profiles in Mexico and greater Latin America, and I’m very excited about the many great things on the horizon.”
According to data from ABI Research and eMarketer, the combined markets for Big Data, Mobile Advertising, Social Marketing, Location Marketing, are forecast to be $351B in 2017. The market for Indoor Location technology grows 61% per year from $231M in 2016 to $2.48B in 2021, and according to Allied Market research, the market for location-based advertising and other services is expected to grow at a CAGR of 27% globally through 2022. This partnership between D2GO and SSL Digital will enable them to participate in these markets with combined solutions and continue to gain market share in the dynamic Latin American marketplace.
About Digital2Go Media Networks, Inc.:
Digital2Go (D2GO) is a consumer engagement and marketing intelligence company focused on redefining Mobile Engagement. The D2GO platform provides advanced audience segment targeting, combined with powerful data collection capabilities to enhance customer segmentation and engagement. Headquartered in Irvine, California, with offices in Mexico City, Mexico. To date, the company has deployed it’s solutions to over 10,000 locations in the US and Mexico.
About SSL Digital:
SSL Digital, a Mexican company, the pioneer in Digital Signage has been installing and operating private communication networks for the past 13 years in Mexico. Three years ago opened the first international office in Guatemala to cover the Central America markets. It is the largest digital advertising network in Mexico, operating 24 airports, offering the broadest range of media products and formats. Through its business divisions, Media and Networks, SSL DIGITAL operates more than 6,000 sites with a total of 12,600 active screens in Mexico and abroad.