1. Open Table
This push is both timely and useful, especially for those guys (and gals!) who have a tendency to wait until the last minute to book Valentine’s Day reservations and are left scrambling when everything’s booked up. Despite the Super Bowl being unrelated to their app, Open Table used it as an opportunity to engage with their audience in a meaningful (and helpful) way.
2. Grub Hub
Another app for foodies, Grub Hub, used the Super Bowl as an opportunity to introduce or remind people about a useful feature: pre-ordering. Sending the push notification the day before the Big Game when people are having the eternal struggle of cook versus order is perfect timing to persuade them towards the ladder.
Great way to get people to open your push? Answer a question they have. Mic does an excellent job capitalizing on the Super Bowl excitement by providing answers on how to stream the Big Game.
This is a perfect example of an app knowing its audience. Odds are, if you like to consume your news via a mobile device, there’s a good chance that’s how you like to consume other content like TV, too.
Another news app that nailed the Super Bowl? Quartz with their breaking news about the historic ending. Their push notification has all of the important information right up front, but is enticing enough for you to want to open and learn about the incredible comeback. Plus? They get major bonus points for using both an emoji and and image in their push.
5. The Weather Channel
If one app on this list gets the top crown, it goes to The Weather Channel for these hilarious geo push notifications. Since their app is utilitarian in nature, it’s more difficult to create engaging and fresh content on a daily basis. But by tapping into their user’s location and tying the weather back to the Super Bowl in a light-hearted manner, The Weather Channel capitalized on two days to uniquely connect with their users.